We have all heard people say “don’t judge a book by its cover.” But just how many people actually follow the old sage’s advice? Studies show that people typically make judgments on people they have just met within the first 4 seconds,forming impressions that last. It simply means that presentation of products or a personality is key and should be taken seriously as people can make really important decisions about a person or a product based on initial subjective impressions. This is why product packaging is important. Why do you think people buy chocolate bars when they don’t come cheap and are certainly not basic necessities? Don’t you suppose that the inviting packaging that most chocolate bars are wrapped in is what gets your taste buds running?Is it possible that the impulse chocolate bar purchases that you make could be explained by that romance inspiring quality created by the beautiful,creative packaging?
Can you imagine that people spend roughly 4 seconds sizing up a product on a shelf in a supermarket?
As a maker or marketer of consumer products,you need to reconsider the packaging you already have if those goods are not selling as fast as you want. You may not be a trained designer and that is why you need to hire a keenly creative package designer or consider outsourcing to a packaging design agency that matches your budget and needs.
Read on to get some information on the general packaging design rules that should be remembered during the design process.
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Simplicity and clarity should be given high priority by the packaging design agency you hire. A clear packaging design makes people immediately notice your brand and know what it is about within seconds.
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Integrity is another consideration that many people fuss around with. A good designer will use great packaging to successfully showcase your product which already should be of good quality.
Focus on the impact that your product will create on a real shelf. Creativity will help the designer achieve this if they are any good.
Work with your packaging designer to come up with a packaging design that separates in a strongly visible way your goods from those of competitors.
How practical a packaging design appears to be is a direct determinant of the level of sales that can be expected from a product. It is possible to drive sales up immediately by simply adjusting the practical visual appearance of a product.
Once the brand or packaging design is ready,it is your duty to take your time with it to confirm that it clearly sets forth the intended brand message,that it can keep the product safe from damage or possible contamination while being shipped or while in the store and that it carries all the information that it ought to bear according to the regulations in place.